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CEO and Principal Kari Armstrong Nominated for Women in Business Award


Unscripted Interior Design CEO and Principal Kari Armstrong at project in Park City, Utah

We’d like to raise our glasses and applaud our fearless leader, Kari Armstrong, for her 2022 Orange County Business Journal (OCBJ) Women in Business Award nomination.


Each year the OCBJ recognizes outstanding professional women who have made a significant contribution to their organizations, their industries, and the Orange County community. This year’s distinguished group of nominees includes top medical professionals and educators, real estate moguls and financial advisors, plus our very own CEO and Principal.


“I’m honored to be recognized amongst this class of accomplished, strong women. As interior designers, we are inspired by life’s stories and in my nearly three decades in this business, the breathtaking ocean views and majestic mountain ranges of my OC hometown will always hold a special place in my heart.” – Kari

Founded as Hillary Reed Interior Design in 1981, Kari acquired the company in 2007 and is celebrating her 15th year as Principal and CEO. In 2021, after hundreds of regional and national industry accolades for design excellence, she and her fellow Principals (sisters Kasey Miller and Kate Pourhassanian) decided to take a giant leap and rebrand the firm. Now Unscripted Interior Design, the name better reflects where the company has been and where it is going.


Denver Life Magazine: Get To Know the Founders of Unscripted Interior Design!


Unscripted Interior Design principals Kate Pourhassanian, Kari Armstrong, and Kasey Miller
We are family! Behind every great Women in Business Nominee is an extraordinary group of partners. Kari brought along her sisters Kate (COO) and Kasey (CFO) to co-own and operate the family business.

“In this past year we have opened the doors to new markets, new areas, and new design ventures working with Netflix and former NFL star Colton Underwood on his Colorado and California residences. One of these new ventures includes the Trailhead Community—a non-profit housing project for adults with developmental disabilities. We’re committed to giving each project its own voice. Design isn’t formulaic, it can’t feel like a kit. Like life, it’s layered with individual nuances. It’s our job to help our clients bring their unique stories to life.” – Kari

Unscripted Interior Design COO Kate Pourhassanian, Director of Residential Design Erica Lax, CEO Kari Armstrong, and Senior Residential Designer Rebecca Moore with Netflix star Colton Underwood
Pictured: COO Kate Pourhassanian, Director of Residential Design Erica Lax, CEO Kari Armstrong, and Senior Residential Designer Rebecca Moore with Netflix Icon Colton Underwood

Click here to read the feature—and wish our lovely leader luck at the October 20th Women in Business Awards! No matter the outcome, she’s a winner in our book.